We had a great time yesterday sponsoring the south east chapter EDPA luncheon at 103 West www.edpa.com. I really enjoyed meeting some of Atlanta's best exhibit design professionals. Also, we were lucky enough to hear a presentation from Stacey Hylen from http://businessoptimizercoach.com/ on "Strategies to capture low hanging fruit and rapidly increase sales". Stacey noted that many businesses have difficulty with strategic planning, accountability, cutting back rather than growth, and find themselves working in the business rather than on the business, Some of Stacey's recommendations were to implement up-sell, affiliate / co-marketing, client re-activation and referral programs. Stacy was about strategy, implementation, and measurement. I love it!
